Privacy Policy

1. Introduction

Bluux Educational Technologies ("Bluux," "we," "us," or "our") is committed to protecting the privacy and security of our users, particularly children who use our computational thinking platform. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our educational platform and website.

Contact Information:
Email: privacy@bluux.ai
General Inquiries: info@bluux.ai

2. Information We Collect

2.1 Educational Platform Data

• Student project data and programming creations
• Learning progress and assessment information
• Usage analytics for educational improvement
• Technical information necessary for platform functionality

2.2 Account Information

• Educational institution details
• Teacher/administrator contact information
• Classroom and student management data

2.3 Website Analytics (Optional)

Important: Website analytics are completely optional and require explicit consent. We use privacy-first analytics that never collect personal information.

• Content Engagement: Which educational topics and research papers are most helpful
• Learning Pathways: How visitors navigate through our educational content
• User Experience: Page load times, device types, and accessibility improvements
• Educational Impact: Correlation between website engagement and learning outcomes
• No Personal Data: We never collect names, emails, IP addresses, or identifying information

2.4 Automatically Collected Information

• Device and browser information (only for platform functionality)
• IP addresses and location data (aggregated, never stored individually)
• Platform usage patterns and performance metrics

3. Children's Privacy Protection

Bluux is designed for children ages 5-7 and complies with the Children's Online Privacy Protection Act (COPPA) and applicable international privacy laws protecting children.

3.1 COPPA Compliance

• We do not collect personal information from children under 13 without verified parental consent
• Educational institutions act as agents providing consent for educational use
• Children cannot disclose personal information through our platform
• We provide parents and schools with access to review and delete children's information

3.2 Educational Exception

Under COPPA's educational exception, schools may consent to the collection of student information for educational purposes without direct parental consent, provided parents are notified of the school's use of such services.

4. How We Use Information

• Educational Purposes: Providing computational thinking learning experiences
• Progress Tracking: Monitoring student learning outcomes and skill development
• Platform Improvement: Enhancing educational effectiveness and user experience
• Safety and Security: Protecting users and maintaining platform integrity
• Communication: Providing support and educational resources to educators
• Research: Anonymous, aggregated data for educational research (with appropriate permissions)

5. Information Sharing and Disclosure

5.1 We Do Not Sell Personal Information

We do not sell, rent, or trade personal information, especially children's information, to third parties for commercial purposes.

5.2 Limited Sharing

We may share information only in these circumstances:

• Educational Partners: With schools and teachers for educational administration
• Service Providers: With trusted vendors who assist in platform operations (under strict confidentiality agreements)
• Legal Requirements: When required by law or to protect safety
• Research Partners: Anonymous, aggregated data for educational research (with institutional consent)

6. Data Security

We implement industry-standard security measures to protect information:

• Encryption of data in transit and at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication protocols
• Secure cloud infrastructure with compliance certifications
• Employee training on data protection and privacy

7. Data Retention

• Student Data: Retained only as long as necessary for educational purposes or as required by the educational institution
• Account Data: Retained while accounts remain active and for a reasonable period thereafter
• Analytics Data: May be retained in aggregated, anonymous form for research and platform improvement
• Deletion: Data is securely deleted when no longer needed or upon request

8. Your Rights and Choices

8.1 Educational Institution Rights

• Access to student data and usage reports
• Right to correct inaccurate information
• Right to delete student accounts and associated data
• Control over data sharing preferences

8.2 Parent Rights

• Right to review their child's information (through the school)
• Right to request deletion of their child's information
• Right to refuse further data collection
• Right to receive information about data practices

9. International Users

For users outside the United States, we comply with applicable international privacy laws, including GDPR for European users. Data may be transferred and processed in the United States under appropriate safeguards.

10. Cookies and Tracking Technologies

We use essential cookies and similar technologies to provide platform functionality. We do not use advertising cookies or tracking technologies for marketing purposes on our educational platform.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify educational institutions and users of material changes through appropriate channels and update the "Last Updated" date above.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

13. Educational Technology Standards

Bluux is committed to meeting educational technology privacy standards and works with schools to ensure compliance with:

• Family Educational Rights and Privacy Act (FERPA)
• Children's Online Privacy Protection Act (COPPA)
• General Data Protection Regulation (GDPR) where applicable
• State and local student privacy laws
• Educational institution data policies and agreements